Digital Marketing Strategist

Job Title : Performance Marketing Expert – US E-Commerce (Digital Products / Services)

Location : Remote

Shift Timing : Flexible

Experience : 2+ years in Performance Marketing (preferably in US E-Commerce or digital products domain)

About the Role :

We are looking for a Performance Marketing Expert to drive growth and ROI for our US-based e-commerce operations focused on digital products and services. The ideal candidate will have hands-on experience in creating, managing, and optimizing performance campaigns across multiple paid channels including Google Ads, Meta (Facebook / Instagram), TikTok, and other relevant e-commerce platforms.

Key Responsibilities :

• Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, Bing, and other paid media platforms.
• Manage full-funnel campaigns to drive sales, subscriptions, and conversions for digital products and services.
• Analyze campaign data, track KPIs (ROAS, CPA, CTR, CVR), and provide actionable insights for continuous improvement.
• Conduct A / B testing for creatives, ad copies, and landing pages to enhance conversion performance.
• Collaborate with the design and content teams to create engaging ad creatives aligned with campaign objectives.
• Optimize user acquisition strategies and retargeting campaigns to maximize LTV (Lifetime Value) and minimize CAC (Customer Acquisition Cost).
• Stay updated on US market trends, consumer behavior, and emerging performance marketing tools or ad formats.
• Prepare regular reports and dashboards showcasing performance metrics and ROI.
• Manage campaign budgets effectively to ensure efficient spending and maximum profitability.

Key Skills & Requirements :

Preferred Qualifications :

What We Offer :