Senior Marketing Associate - (Webinars & Masterclasses)

About the Role

We’re looking for a driven and creative Senior Associate – Event Marketing & Communications to lead the execution of our online events, webinars, and masterclasses .

You’ll own the entire event marketing funnel — from audience acquisition to attendance — using engaging communication, targeted campaigns, and smart coordination across teams.

If you’re a natural storyteller, sharp copywriter, and growth-minded marketer who thrives in fast-paced environments and knows how to move audiences to action, we’d love to have you on the team.

Key Responsibilities

• Manage end-to-end planning and execution of online events and masterclasses.
• Drive registrations and attendance through high-performing campaigns across :
• Email marketing
• WhatsApp broadcasts
• SMS campaigns
• In-app push notifications
• Community posts (Reddit, Quora, Telegram, etc.)
• Create compelling and conversion-driven communication across all event channels.
• Coordinate with internal and external stakeholders (speakers, partners, design, ops) to ensure seamless event execution.
• Analyze the event funnel performance (registrations → show-up → retention) and continuously optimize outcomes.
• Identify gaps and brainstorm creative ideas to improve reach and engagement.
• Manage post-event follow-ups , feedback loops, and performance reporting.

What We’re Looking For

Bonus Points If You Have

What Success Looks Like