Paid Social Advertising Lead

Senior Specialist, Paid Social

About this opportunity

We're seeking a highly skilled Senior Specialist to own execution and support building strategy for all paid social channels. As a key member of our team, you will drive App acquisition campaign improvement and be accountable for performance against monthly targets while coaching team members.

The ideal candidate will have gained min 5 years of professional experience managing paid social advertising campaigns and have managed campaigns for ideally at least 2 of the following channels : Meta, Snapchat, TikTok, Twitter.

You will lead projects, instruct teams, manage various stakeholders, and leverage incrementality test solutions to decide on campaign budget mix.

Analytical skills and ability to translate data insights into actionable strategies are essential. Excellent communication and interpersonal skills are also required to manage stakeholders effectively.

The role involves identifying marketing opportunities, developing strategic solutions, and initiating innovations while providing feedback to influence broader team.

• We expect you to stay up-to-date with regulations, policies, and best practices in digital marketing.

In this role, you will work collaboratively with local marketing teams to provide clear guidance on how to best execute local tactics. You will also contribute to the improvement of best practice guidelines and share digital expertise across teams within the organization.

This is an exciting opportunity to develop your skills and expertise in paid social advertising and make a significant impact on our business outcomes.