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Performance Marketing Specialist

Performance Marketing Specialist

ConfidentialIndore, India
5 days ago
Job description

What Would You Do As a Performance Marketing Manager

At Zevo, we're building India's first expert-led parenting platform — helping parents

raise confident, life-ready kids, one milestone at a time.

We're now looking for a Performance Marketing Manager who can turn our

mission into measurable growth. You'll own the strategy and execution across paid

channels, craft compelling campaigns that speak to overwhelmed parents, and

optimize every click, install, and conversion along the way.

If you're data-driven, fluent in Meta and Google dashboards, and passionate about

building a trusted brand — we'd love to have you on the journey.

You'll test, learn, and scale what works — all while shaping how thousands of Indian

parents discover and experience Zevo.

Key Responsibilities

  • Drive end-to-end campaign execution—from planning to performance

tracking—to meet key KPIs.

  • Manage ad placements and targeting using audience insights and platforms
  • like Meta and Google Ads.

  • Set and manage acquisition goals across paid channels — Meta, Google
  • UAC, influencers, and partnerships.

  • Use funnel analytics and attribution to understand performance and optimize
  • install-to-activation rates.

  • Design and run A / B and multivariate tests to improve CAC, CTR, and
  • retention.

  • Execute email and push notification campaigns to drive engagement and
  • retention.

  • Analyze ad spend data, optimize budget allocations, and recommend spend
  • adjustments.

  • Improve customer retention and scale new user acquisition by optimizing for
  • CPA and ROI.

  • Identify and deploy high-performing keywords to drive campaign efficiency
  • and conversion.

  • Use customer insights to segment, target, and personalise messaging across
  • platforms.

  • Identify pain points and performance drop-offs to implement data-driven
  • improvements.

  • Create dashboards and reports to track, measure, and communicate
  • campaign performance.

    Requirements

    Requirements / Qualifications :

  • Minimum 4 years of experience in performance marketing.
  • Strong analytical and decision-making abilities.
  • Proven expertise in using tools like Google Analytics, Meta Ads Manager,
  • and other performance platforms.

  • Ability to own independently and execute campaigns with minimal
  • supervision.

  • Excellent written and verbal communication, presentation, and
  • interpersonal skills; comfortable engaging with internal and external

    stakeholders.

    Skills Required

    Google Ads, Google Analytics, Performance Marketing

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