Personal Branding & Content Strategist

Personal Branding + Content Strategist

(for Edit Lobby founders)

Location : Remote

Type : Part-Time / Full-Time

Start : Immediate

Compensation : 25–30k INR (Part-Time)

About the role

We’re looking for a strategic, creative, and highly organized Personal Branding + Content Strategist to build, scale, and manage the personal brands of the Edit Lobby founders. This role is for someone who understands storytelling, expert positioning, authority-building content, and how to craft narratives that cut through the noise.

You will own end-to-end brand strategy — from defining positioning to writing scripts, planning content pipelines, and executing campaigns that elevate the founders as industry experts in creative production, video editing, and entrepreneurship.

Key responsibilities

Brand strategy & Positioning

Develop clear, differentiated personal brand identities for each founder

Craft expert positioning in the areas of video editing, agency building, leadership, and creative strategy

Build foundational messaging frameworks, tone of voice, and content pillars

Identify opportunities for authority-building : interviews, features, thought leadership, collaborations

Content strategy & Planning

Build monthly and weekly content calendars across Instagram, LinkedIn, YouTube, and TikTok

Create content ideas based on trends, insights, and market conversations

Work closely with the Edit Lobby production team to ensure content is executed on time

Monitor analytics and adjust strategy for maximum reach and engagement

Scriptwriting & Copywriting

Write scripts for short-form videos (Reels, TikTok, Shorts)

Create talking points, storytelling frameworks, and founder monologues

Draft captions, hooks, and scroll-stopping headlines

Create long-form content such as newsletters, LinkedIn posts, and expert articles

Expert marketing & Growth

Turn founder knowledge and experience into powerful, teachable content

Build expert ecosystems — mini series, frameworks, signature opinions, bold takes

Optimize thought-leadership presence across platforms

Conduct competitor analysis, industry insights, and market trends

If interested, send your resume to hr@editlobby.com