Creative Strategist

Job Title : Creative Strategist – Influencer Marketing (2–4 Years Experience)

Key Responsibilities :

• Develop creative strategies and campaign concepts tailored for influencer marketing across Instagram, YouTube, and other social platforms.
• Identify the right influencers for brand campaigns and align content ideas with brand objectives.
• Work closely with the sales, account management, and production teams to ideate innovative content formats and collaboration ideas.
• Analyze market trends, platform updates, and competitor activities to propose fresh creative ideas.
• Create campaign briefs, storyboards, and content guidelines for influencers.
• Monitor content quality, brand tonality, and deliverables to ensure creative consistency.
• Evaluate campaign performance and derive insights to improve future creative strategies.
• Stay updated with pop culture, social media trends, and influencer categories.

Required Skills & Experience :