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m360 Research - Manager - Social Media

m360 Research - Manager - Social Media

M-Panels Research Services Private LimitedBangalore, India
30+ days ago
Job description
  • This is a night shift job role.
  • Immediate joiners are required.
  • Position is based out of the Bangalore office.
  • Job Description :

    • The Social Media Recruitment Manager will be responsible for implementing various digital marketing strategies for effective targeting & recruitment of healthcare professionals for various primary market research surveys.
    • The role involves effective utilization of various social media channels and other online programs to attract target audiences.
    • Will be working in close partnership with the local fieldwork teams and will be accountable for designing and deploying strategies to recruit new panel members.
    • This role requires innovative, out of the box thinking with an analytical & strategic bend of mind, who can excel in a fast-paced environment and can adjust tactics to deliver the required results.
    • This person will have to take complete ownership of developing paid campaigns, including Ad content, define appropriate targeting, set budgets and track ROI.
    • This is an individual contributor role with no people management tasks involved.
    • However, this role will entail working with cross-divisional teams and strong collaboration with m360 project management & fieldwork operations team.
    • Design and implement marketing & recruitment campaigns that achieve project and panel objectives.
    • Design, plan and execute complementary social media campaigns to recruit & onboard new healthcare panel members (Doctors, Allied healthcare professionals, patients & consumers) in USA, Canada and India.
    • Hold responsibility for the analytical reporting of digital marketing and social media campaigns and use that data to inform future activities and improvements.
    • Create engrossing & attractive templates and compelling visuals for paid campaigns, online Ads and banners.
    • Leverage LinkedIn & other professional networking platforms to expand reach, followers and target potential survey participants.
    • Establish connections with healthcare influencers to promote m360 brand & surveys.
    • Identify affiliate tools & partners and develop strong collaborative relationships and utilize those connections & tools for project level & panel recruitment.
    • Expand FB group (both open & closed) & advisory group connections and run.
    • (ref : iimjobs.com)

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