Digital Marketing Manager Remote

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve company goals such as brand awareness, website traffic, and lead generation.
• Manage and oversee campaigns across PPC, SEO / SEM, social media, email marketing, and content marketing.
• Plan and implement SEO / SEM strategies to improve search rankings and increase organic traffic.
• Create and manage engaging social media content, ads, and campaigns across multiple platforms.
• Oversee email marketing campaigns, including segmentation, content creation, and A / B testing.
• Collaborate with the content team to create SEO-friendly, compelling content aligned with marketing objectives.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and make data-driven optimizations.
• Manage digital advertising budgets efficiently and track ROI for all campaigns.
• Stay updated on industry trends, emerging technologies, and best practices to maintain competitiveness.
• Work cross-functionally with designers, developers, and copywriters to deliver cohesive campaigns.
• Provide regular reports on KPIs and campaign performance to management.
• Develop and maintain relationships with key partners, agencies, and digital platforms.
• Ensure brand consistency and compliance with marketing best practices and regulations.

Qualifications & Skills

Skills Required

Google Analytics, social media advertising , Email Marketing, Content Strategy