Product Manager/Senior Product Manager-OTCConfidential • Navi Mumbai, Mumbai

Product Manager / Senior Product Manager-OTC

Confidential • Navi Mumbai, Mumbai

1 day ago

Job description

Key Responsibilities :

Portfolio Management :

Manage the complete product portfolio, aligning with business goals and regional market demands.
Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.

New Product Launches :

Lead end-to-end process for new product launches in the segment.

Collaborate with R&D, sales, and medical affairs to ensure successful product introductions.

Design marketing campaigns to drive product adoption and awareness.

Brand Strategy & Market Positioning :

Develop and execute robust brand strategies to differentiate products in a competitive landscape.

Ensure consistent and effective brand messaging across all communication channels.

Market Share & Sales Growth :

Formulate short- and long-term product plans to achieve market growth targets.

Monitor sales data and market trends to adjust strategies and optimize product performance.

Creative Communication & In-Clinic Campaigns :

Design creative communication strategies targeting healthcare professionals and patients.

Lead development of in-clinic campaigns to enhance product visibility and educate healthcare providers.

Competitor Analysis & Market Intelligence :

Conduct regular competitor analysis using IMS data and other market intelligence tools.

Identify market opportunities and threats to maintain a competitive edge.

Marketing Plan Development & Execution :

Collaborate with internal stakeholders to create and execute annual marketing plans.

Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.

Cross-Functional Collaboration :

Work closely with sales, regulatory, medical, and other teams to drive product success.

Provide training and support to sales teams, ensuring strong product knowledge and market insights.

Budget & Resource Management :

Manage product marketing budget, ensuring cost-effective allocation of resources.

Track marketing spend and evaluate campaign effectiveness to meet financial objectives.

Skills Required

Brand Strategy, Market Intelligence

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Product • Navi Mumbai, Mumbai

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