Creative Content & Copy Specialist

Location : Gurgaon (Work from Office)

Department : Brand Marketing

Experience : 2–4 years

About ThriveCo (Anveya Living Pvt. Ltd.) :

Ranked amongst India’s fastest-growing D2C brand by Inc42, Winner of the BW Business World Young Enterprises Award, and recognised as a Femina Power Brand, ThriveCo is India’s most-researched, internationally-celebrated cosmeceutical D2C brand committed to delivering high-performance skincare and haircare solutions. Rooted in science, powered by innovation, and focused on results, ThriveCo serves a discerning customer base that values efficacy, transparency, and trust.

About the Role :

We’re on a mission to make advanced personal care accessible, intelligent, and exciting and we’re looking for a highly creative, culture-aware, and idea-driven Copy & Content Specialist who can make science go viral. You’ll work closely with the brand, design, and digital marketing teams to craft copy that not only sells but sticks. You will make ThriveCo’s science-backed products trend, engage, and convert across digital platforms.

Be part of one of India’s fastest-growing clinical beauty brands.

Work with a creative team that values bold ideas, experimentation, and authenticity.

Opportunity to create content that blends science, storytelling, and virality.

Collaborative, high-energy environment with real impact on brand visibility and growth.

Key Responsibilities :

Write scroll-stopping, high-performing copies for social media, performance ads, landing pages, and campaign creatives.

Develop hooks, headlines, and short-form storytelling for Instagram, YouTube, Meta, and D2C platforms.

Collaborate with design & video teams to create viral scripts and content concepts .

Bring science to life by simplifying complex beauty-tech formulations into relatable, exciting narratives.

Stay on top of trends, pop culture, and social media behaviour to craft timely, buzz-worthy content.

Contribute to campaign ideation, influencer content, and creative strategy.

Write with consistency, clarity, and emotional intelligence — balancing credibility with creativity.

Qualifications & Experience :

2–5 years of experience in copywriting / digital content creation.

Proven experience writing viral content or high-engagement ad copies.

Strong command of English with a deep sense of tone, timing, and storytelling.

Understanding of social media trends, meme culture, and brand storytelling.

Ability to work collaboratively with marketing, design, and performance teams.

Beauty, D2C, or lifestyle brand experience is a plus.