Head of B2B SaaS Marketing

Job Description

We are hiring a Head of GTM Marketing to own revenue-driven go-to-market strategy, lead a compact creative team (content writers, designer, video editor, SEO specialist), and deliver measurable demand, pipeline, and brand outcomes. This is a hands-on leadership role responsible for content-led growth, SEO, email lifecycle marketing, sales enablement, and cross-functional GTM alignment.

Roles and Responsibilities :

• Define positioning, ICPs, messaging frameworks, and multi-channel GTM plans aligned to revenue targets.
• Lead and grow a cross-functional team : content, design, video, and SEO; set OKRs and operating cadences.
• Build an editorial calendar and content programs that move prospects through the funnel : awareness → consideration → evaluation → purchase → expansion.
• Architect and run email lifecycle programs : acquisition, nurture, onboarding, renewals, and expansion.
• Drive organic growth through SEO strategy, technical fixes, and content optimization.
• Own funnel analytics, attribution, and experimentation; build dashboards that connect MQL → SQL → pipeline → revenue.
• Produce sales enablement : battlecards, ROI calculators, decks, and objection-handling assets.
• Collaborate with Sales, Product, CS, and RevOps to align SLAs and improve conversion outcomes.

Requirements

Success Metrics

Benefits

How to Apply

Submit your resume and a brief portfolio or examples of GTM campaigns (performance metrics preferred). Include a short note on a GTM campaign you led that materially impacted pipeline.

Location : Kolkata (Hybrid)

Department : Marketing

Seniority : Head / Group Lead

Employment : Full-time

Requirements