Baskin Robbins India - Art Director

Company Profile :

Graviss Foods Pvt Ltd (GFPL), A company under the Graviss Group is the Master Franchisee for Baskin Robbins brand in India and South Aisa. Baskin Robbins is the largest Ice Cream Franchise with over 900 Parlors & 53 Dark Kitchens. Baskin Robbins has 7000 premium points of presence across General Trade, Modern Trade, HORECA and Alternate Channels. We are one of the few plants outside USA that is licensed to produce Baskin Robbins Ice creams. Our franchise model is recognised widely as amongst the most successful Franchise models in India since'93.

Specifications :

Job Title – Art Director

Location – Mumbai H.O

Education - Any Graduate / Postgraduate / Masters in Applied Arts, Visualiser or equivalent Degree

Experience – 6 to 9 years

Key Responsibilities :

• Taking complete responsibility for ideating, visualizing, and creating new, innovative ideas & design campaigns for all relevant sales channels both in the offline and online space keeping in mind the required timelines for each of the projects and brands ethos and language.
• The knowledge about campaigns in both Print and digital mediums including social media and digital media.
• Work on a wide range of projects and media, using various software programs to visualize and develop innovative graphic designs.
• Layout key guidelines to be followed for brand assets and elements across platforms - digital, offline, Parlors, and aggregators.
• Ensure uniformity of all branding elements with respect to colour palate, font style, design language, etc
• Brainstorm ideas and concepts with the marketing team.
• Help layout a detailed social media grid pattern and design language (colour scheme, brand tonality, font style, etc)
• Designing digital ads that help in maximizing the efficacy of the campaign.
• The ability to create packaging design and printing and development knowledge to be able to close the project - check all digital proofs, cylinder proofs and sample proofs for colours and overall design. Give approval to proceed to next stage.
• The ability to coordinate with external agencies, if need be, for some creative requirements (Please note ideally all marketing work is done inhouse for our brand)
• The candidate must have experience in an advertising agency, specifically with leading FMCG brands in the Food and Beverage category or an FMCG brand.
• Experience with luxury, international, or lifestyle brands is a plus. Understanding in Graphics, Design and Visual Principles, Design Principles Layouts, Colour, Fonts, Proportions Themes etc.  Ability to manage brand shoots from a technicality point of view.
• We need a self-motivated individual who can take full ownership of projects and manage them end-to-end within agreed-upon timelines

Key Skills :