Growth Marketing Manager

Company Description

D&D Healthcare is India's largest ventilator manufacturing company, established in 2018. Now the company with its new vertical Fiberise Fit Pvt Ltd is launching a nutraceutical supplement focused at weight management. The company aims to become India's largest weight management solution within next 2 years.

Role Description

This is a full-time on-site role for a Growth Marketing Manager located in Noida. The

Growth Marketing Manager

will be responsible for :

Performance Marketing & D2C Growth

Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and quick commerce ad platforms (Blinkit, Instamart, Zepto)

Own CAC vs LTV metrics; build funnels that maximize ROI.

Drive website conversion optimization (CRO), landing page A / B testing, retargeting campaigns.

Manage and scale affiliate & referral programs.

Influencer Marketing

Build and manage influencer partnerships (micro & macro fitness / nutrition creators).

Negotiate collaborations, track performance (promo codes, landing pages).

Create UGC (user-generated content) pipelines for ads and social media.

Foster community-driven growth through WhatsApp groups, Instagram lives, fitness challenges.

Quick Commerce Sampling

Execute sampling campaigns via Blinkit / Instamart / Zepto.

Manage visibility packages & sponsored placements on platforms.

Work closely with platform category managers to maximize exposure.

Retention & CRM

Build customer lifecycle flows : email, WhatsApp, SMS, push notifications.

Increase repeat purchases through subscription programs.

Drive loyalty via referral schemes and rewards.

Analytical Reporting

Track KPIs :  CAC, LTV, ROAS, conversion rates, influencer ROI.

Provide weekly reports to leadership; recommend data-driven growth experiments.

Qualifications

3–6 years of experience in growth / digital marketing for a D2C consumer brand (FMCG, nutraceuticals, or wellness preferred).

Proven track record of managing Meta / Google Ads with budgets of ₹10L+ / month.

Hands-on experience with influencer marketing campaigns (both discovery & ROI tracking).

Familiarity with quick commerce advertising (Blinkit, Instamart, Zepto, Amazon).

Strong analytical mindset : ability to optimize funnels, budgets, and campaigns.

Hustler mindset : willingness to experiment, iterate fast, and own growth targets end-to-end.