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Content Strategy Lead

Content Strategy Lead

MNS Credit Management Group Private LimitedDelhi, Republic Of India, IN
9 days ago
Job description

MNS Credit Management Group is a leading and rapidly growing agency in the domain of soft Debt Recovery and Business Information Reports. Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in providing professional and organized services in domestic and international debt collection, business information services, first party collection of accounts receivables, business advisory services, and legal & paralegal services. Catering to a diverse clientele including small to large enterprises across various sectors, MNS has a dynamic workforce of >

150 employees, driving its vision of delivering comprehensive credit management solutions globally.

We are looking for a Marketing Content Manager to own the content engine that drives pipeline, brand authority, and sales enablement . This is hands-on : strategy and creation—long-form content, SEO pillars, and on-brand collateral in Canva / Figma (one-pagers, case studies, pitch decks, event kits).

Key Responsibilities

  • Content Strategy & Calendar : Plan quarterly content aligned to ICPs and funnel stages;

lock approvals with Sales / Legal.

  • Collateral & Design (Canva / Figma) : Build and maintain sales collateral in Canva / Figma —decks, one-pagers, brochures, event standees, social creatives, email banners, and editable templates for fast reuse.
  • Sales Enablement : Keep objection handlers, vertical playbooks, and deck copy current;
  • manage a versioned asset library.

  • Thought Leadership & PR Support : Draft POVs on RBI / EWS, IBC, sanctions / PEP, surety trends;
  • coordinate with PR / analyst partners.

  • Brand Governance : Enforce tone / lexicon, layout grids, and logo / color use across all Canva / Figma templates ;
  • ensure legal disclaimers.

  • Distribution & Analytics : Publish to web / email / LinkedIn;
  • track traffic→leads→SQOs.

  • Vendor / Freelancer Mgmt : Brief writers / designers / video;
  • ensure quality, SLA, and budget.

    Qualifications

  • 4–7 years in B2B content / SEO (fintech / BFSI / data / SaaS) with a portfolio spanning long-form + enablement + SEO.
  • Strong writer–editor who can simplify technical / regulatory topics into clear, persuasive copy.
  • Canva / Figma intermediate proficiency (must-have) : master brand kits, shared templates, animations, print / export specs, and quick turnarounds.
  • Tools : CMS (WordPress / Webflow), GA4 , HubSpot / Marketo (basic MA) , Ahrefs / Semrush , Google Docs / Slides.
  • Collaboration : Works tightly with Sales / BDR, PMM, and domain SMEs;
  • fast, clean handoffs.

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    Content Strategy Lead • Delhi, Republic Of India, IN

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