App Campaigns Specialist

About the Role :

We are seeking a skilled Media Account Manager with a strong background in managing app install and performance marketing campaigns. The ideal candidate should have hands-on experience in running campaigns across Google and Meta platforms, coupled with expertise in mobile measurement and tracking tools such as Appsflyer. This role requires a performance-driven professional who can independently manage client accounts, optimize media spends, and deliver measurable business outcomes.

What You’ll Do

Plan, execute, and optimize app install campaigns across Google UAC and Meta Ads Manager.

Manage end-to-end campaign delivery — from setup and monitoring to optimization, reporting, and insights.

Collaborate with internal teams, clients, and analytics partners to ensure accurate campaign tracking and attribution.

Work with tech and analytics teams to integrate and validate MMP tools (Appsflyer, Branch, or Adjust) for event tracking and data accuracy.

Monitor key performance metrics like CPI, CPA, ROAS, and retention , ensuring campaigns hit their goals.

Conduct post-campaign analysis to extract insights and improve future performance.

Build and maintain strong client relationships through regular communication and performance reviews.

What We’re Looking For

3+ years of experience in digital media planning and buying , focused on app install campaigns .

Hands-on expertise in Google Ads (UAC) and Meta Ads Manager .

Familiarity with platforms like Snapchat or others is a plus.

Strong working knowledge of MMP tools (Appsflyer, Branch, Adjust).

Solid understanding of tracking, attribution models , and event-based optimization.

Analytical mindset with the ability to translate data into actionable insights .

Excellent communication and client management skills .