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ASO Specialist (App Store Optimization)

ASO Specialist (App Store Optimization)

Studio MosaicNew Delhi, Delhi, India
4 days ago
Job description

Profile Overview :

Studio Mosaic is looking for bright, intelligent, and upbeat individuals who enjoy the energy of a fast-paced start-up environment. We are hiring ASO (App Store Optimization) Specialists with 1–3 years of experience in managing the App Store and Play Store presence of mobile apps, and driving organic installs through effective ASO strategies.

Company Overview :

Studio Mosaic is an award-winning, growth-focused mobile app marketing agency that helps appreneurs and enterprises launch and scale their mobile apps globally. We have worked on 800+ app projects with 450+ clients and are consistently recognized by Clutch, BusinessofApps, and others as one of the leading app marketing agencies worldwide. Our clients include Sachin Saga, Healthify, Aditya Birla, Sony, Yatra, 3M, HCL , and several international apps.

Roles & Responsibilities :

  • Build and execute ASO strategies using tools like Sensor Tower, AppTweak, App Annie, etc.
  • Audit and develop ASO frameworks, processes, and best practices across new and existing apps
  • Run A / B tests to improve CVR and organic installs
  • Work with designers to produce high-performing App Store and Play Store assets
  • Collaborate with Product, UA, and Analytics teams to link ASO initiatives to measurable outcomes (retention, LTV, ROAS)
  • Define measurement frameworks and reporting structures for ASO performance
  • Monitor keyword rankings, category trends, and organic performance to refine strategies
  • Conduct competitive research and stay updated on global ASO trends
  • Represent Studio Mosaic in ASO communities, discussions, and events globally

Skills & Requirements :

  • Strong understanding of the app store ecosystem and ranking dynamics
  • 1–3 years of hands-on ASO experience
  • Experience with App Store Connect, Google Play Console, AppTweak / Sensor Tower, Firebase, Branch, Mixpanel, AppsFlyer, TUNE, etc.
  • Strong analytical thinking with the ability to interpret data, identify patterns, and convert them into strategy
  • Proficiency in Excel and comfort working with numbers
  • Good sense of creative design and understanding of visual performance for app store assets
  • Every great career has a turning point & this might be yours. Apply now!

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