Job Title : Manager - Paid Media
Location : Gurgaon
About Us
AdLift Marketing Pvt. Ltd is a leading digital marketing agency specializing in providing innovative solutions to clients worldwide. We are seeking a talented and experienced Senior Paid Media Manager to join our dynamic team.
Job Overview
As the Senior Paid Media Manager, you will be responsible for developing, implementing, and managing paid media campaigns across various platforms, including search, social, and display. You will work closely with the marketing team to drive campaign success and achieve client goals.
Responsibilities
- Develop and execute paid media strategies to drive client acquisition and engagement.
- Manage and optimize paid media campaigns across search, social, and display platforms
- Conduct keyword research and analysis to identify new opportunities
- Monitor campaign performance and provide regular reporting to clients and internal stakeholders.
- Stay up to date with the latest trends and best practices in paid media marketing
- Collaborate with the creative team to develop compelling ad copy and visuals
- Manage relationships with media partners and vendors
- Provide guidance and mentorship to junior team members
Qualifications
Bachelor's degree in Marketing, Advertising, or a related field5 years of experience in executing paid media campaigns across search, social, and display platformsIn-depth knowledge of paid media tools and platforms, such as Google Ads, Facebook Ads Manager, and Display & Video 360Strong analytical skills and the ability to interpret data to make informed decisionsExcellent communication and presentation skillsProven track record of managing successful paid media campaignsExperience managing budgets and optimizing campaign performanceAbility to work in a fast-paced environment and manage multiple projects simultaneouslySkills Required
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