Maharishi Ayurveda - Social Media Strategist

Key Responsibilities :

• Develop and implement end-to-end social media strategies aligned with brand goals and campaigns.
• Manage and optimize content across platforms - Instagram, Facebook, LinkedIn, YouTube, and others.
• Collaborate with creative, content, and design teams to deliver high-quality, on-brand social media assets.
• Drive community engagement through interactive campaigns, influencer collaborations, contests, and -live events.
• Track and analyze performance metrics (reach, engagement, conversions) and translate insights into actionable recommendations.
• Stay up-to-date on social media trends, tools, and best practices to keep the brand ahead of the curve.
• Manage paid promotions and coordinate with digital agencies for campaign execution.
• Monitor competitor activities and industry benchmarks.

Key Skills & Competencies :

• Strong understanding of social media algorithms, engagement mechanics, and audience behavior.
• Excellent communication, copywriting, and storytelling skills.
• Proficiency with analytics tools (Meta Business Suite, Google Analytics, Hootsuite, etc. )
• Creative thinking with a strong visual sense and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced Master's / Bachelor's degree in Marketing, Communications, Media, or related field.
• 3-6 years of experience in social media strategy, digital marketing, or brand management.
• Experience working with lifestyle, wellness, or FMCG brands preferred (optional)

(ref : iimjobs.com)