Marketing Associate

Job Description

About Us

Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place.

Job Details

Base Location : - Gwalior

Department : -Marketing

Working Mode : -Onsite

Experience : -2 to 4 years (mandatory)

Qualification : - Bachelor’s degree in Marketing, Business, or a related field

Reporting : -Marketing Manager

CTC : - As per market standard

Level : -Entry

Key Responsibilities

1. Campaign Execution & Growth

• Plan, execute, and optimize marketing campaigns across digital platforms (Meta, Google, YouTube, and more).
• Collaborate with design and content teams to produce creatives, copy, and storytelling for campaigns.
• Monitor campaign performance and provide actionable insights to improve ROI.

2. Social Media & Community Engagement

3. Influencer & Partnerships

4. CRM & Retention Marketing

5. Analytics & Reporting

Skill Requirements

1. 2–4 years of experience in digital marketing, brand marketing, or D2C / e-commerce marketing.

2. Hands-on experience with social media marketing, content creation, and campaign execution.

3. Familiarity with digital ads (Meta, Google) and analytics tools.

4. Creative mindset with a data-driven approach to testing and optimization.

5. Strong communication and collaboration skills.

6. Passion for Ayurveda, wellness, and consumer-first marketing is a plus.Knowledge of SEO, SEM, and conversion rate optimization is a plus.

Required Technical Knowledge

1.  Must-have familiarity : Meta Ads, Google Ads, Google Analytics, Email / WhatsApp marketing platforms (Klaviyo, Mailchimp, KwikEngage, or similar).