Transformative - Assistant Manager - CRM & Retention Marketing - IIM / XLRI / MDI / FMS / MICA / IIT / BITS / NIT

We are seeking Assistant CRM and Retention Marketing Manager for the Latin America market.

This role will drive localized storytelling, manage CRM and retention programs, and collaborate across global marketing, content, and design teams to deliver engaging, relevant, and high-performing communication for the region.

The ideal candidate will have a strong understanding of digital marketing, consumer engagement, and creative strategy, with a passion for wellness and Ayurveda. You will be responsible for ensuring the brand connects meaningfully with Latin American audiences through data-driven content and retention initiatives.

Key Responsibilities

• Content & Localization Strategy : Develop and execute content plans tailored to Latin American consumer behaviour, cultural nuances, and wellness trends. Localize brand communication across email, social, and website channels in Spanish and / or Portuguese.
• Creative Coordination & Influencer Tie-ups : Act as the creative liaison for the region - working closely with global brand, design, and production teams to develop assets, copy, and campaigns aligned with TAE's brand voice and aesthetics. also plan influencer tie-ups
• CRM & Retention Marketing : Own CRM programs (email, SMS, WhatsApp, push notifications) for Latin America. Define customer segmentation, lifecycle journeys, and retention strategies to improve repeat purchases, LTV, and engagement.
• Campaign Planning & Execution : Lead end-to-end planning for regional campaigns - from concept and content briefing to execution, QA, and performance reporting.
• Analytics & Optimization : Analyze content and CRM performance metrics (open rates, CTR, conversions, retention KPIs) to continuously improve communication effectiveness.
• Cross-Functional Collaboration : Work with the global eCommerce, product, performance marketing, and creative teams to align Latin American initiatives with global strategy.
• Customer Voice & Brand Advocacy : Act as the brand's voice in the region - understanding customer sentiment, feedback, and evolving preferences to refine messaging and experience.

Ideal Candidate Profile :

What We Offer :

(ref : iimjobs.com)