Assistant Brand Manager

Job Description – Assistant Brand Manager

Position : Assistant Brand Manager

Role Overview

At WTF Gyms, the Assistant Brand Manager will support in building, positioning, and scaling the brand across India. The role requires a mix of strategic thinking, on-ground execution, and creativity to ensure brand consistency, visibility, and customer engagement.

Key Responsibilities

Brand Strategy & Execution

Assist in planning and executing branding campaigns across digital, offline, and social media.

Ensure brand identity, tone, and messaging are consistent across platforms.

Campaign Management

Coordinate influencer collaborations, promotional events, and seasonal campaigns (e.g., festivals, launches).

Track performance of campaigns and optimize for ROI.

Content & Communication

Work with content / design teams to create engaging brand communication.

Review creatives, social media posts, and ad campaigns to align with brand guidelines.

Market Research & Analysis

Conduct competitor analysis and track fitness industry trends.

Gather customer insights to support brand positioning and product launches.

Cross-Functional Coordination

Collaborate with Sales, Operations, and Fitness Teams for smooth campaign execution.

Ensure gym-level branding and on-ground activation are up to standard.

Performance Reporting

Maintain dashboards and present campaign performance to senior leadership.

Suggest new initiatives for brand growth based on data-driven insights.

Key Skills & Competencies

Strong understanding of brand management, digital marketing, and consumer behavior.

Creative mindset with an eye for design and storytelling.

Proficiency in MS Excel / Power BI for reporting & analysis.

Excellent communication, coordination, and project management skills.

Ability to work in a fast-paced, high-growth environment.

Qualifications

MBA / PGDM in Marketing, Branding, or related field.

1–3 years of experience in brand / marketing roles (fitness, lifestyle, FMCG preferred).

Passion for fitness & wellness will be a plus.