Digital Marketing Specialist

About Cybage : Founded in 1995, Cybage Software Pvt. Ltd is a technology consulting organization specializing in outsourced product engineering services. As a leader in the Technology and product engineering space, Cybage works with some of the world’s best independent software vendors. Our solutions are focused on modern technologies and are enabled by a scientific, data driven system called Decision Mines™ for Digital Excellence. This unique model de-risks our approach, provides better predictability, and ensures a better value per unit cost for our clients.

An ISO 27001 certified company based in Pune, India that is partnered with more than 200 global software houses of fine repute. The array of services includes Product Engineering (OPD), Enterprise Business Solutions, Value Added Services, and Idea Incubation Services. Cybage specializes in the implementation of the Offshore Development Center (ODC) model.

Job Description : (Paid Social)

6+ years’ experience in core paid social advertising

Extensive familiarity and experience working on Facebook, Instagram, Snapchat, Twitter and LinkedIn Ads Manager.

Knowledge of tracking pixels, UTM parameters and basic code implementation

Strong analytical skills and ability to use data to make informed decisions

Excellent communication skills and ability to collaborate with team members

Ability to stay up-to-date with the latest trends and best practices in digital marketing

Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred

Passionate about working in a fast-paced environment

Strong organizational skills with a keen ability to prioritize and multi-task

Ability to adhere to and meet deadlines

Ability to work independently and collaborate in a team environment

Paid Search :

6+ years’ experience in Pay Per Click, GoogleAd, campaign management, BingAd

Setting up a variety of PPC campaigns across a range of digital channels – Search / Social as per the Media Plans

Overseeing existing campaigns and making recommendations on how to optimize them

Analysing trends and making data-driven decisions

Writing engaging copy for adverts & proof-reading

Sharing creative suggestions for advert templates

Producing detailed analysis and reports of campaigns to a range of audiences

Business Decisions :

Adjust Campaign budget, bids & settings based on historic performance data

Making a morning check-in as the routine work to stay ahead in the race by planning the future course of action by understanding a clear picture of what’s happening in the account

Perform competition research for ad copies, keywords & KWRs CPC

Apply Geo, Device & Day parting scheduling to increase campaign effectiveness

Incorporate A / B or Multivariate testing of ad copies & finalize the best performing ad copies

Pull out KPI segment level data which cannot be directly pulled out from paid insights or analytics like keyword level data segmented by Location

While in cases where ROI gets important, Search marketing manager must ensure that the unrelated keyword doesn’t pass through and are added into negatives

Applying own wisdom to know the top players or the mediocre players in the campaign along with the cost

Whenever search marketing manager notices a high surge in the budget of the ad or a sudden deviation from the traffic and when this unexpected development could very well be the result of internal controls or a change in the client’s website, it gets imperative to recommend right set of measures in such unforeseen instances

Shift Timings : (Rotational)

Day shift : 11 : 30 AM – 8 : 30 PM

Night shift : 6 : 30 PM – 3 : 30 AM (±2 hours, as per client request)