Senior Brand Manager

Company Description

Hiring for a client of Jambs Global

Role Description

This is a full-time, on-site role located in Bengaluru for a Senior Brand Manager. The Senior Brand Manager will be responsible for developing and implementing brand strategies, overseeing marketing campaigns, leading cross-functional teams, and monitoring market trends. They will ensure brand consistency across all platforms, manage budgets, and analyse performance metrics to optimize brand performance. Additionally, the role involves collaborating with leadership to ensure alignment with organisational goals.

Qualifications

Experience in the Electronics Appliances / FMCG / FMCD / consumer goods sector or a related field is highly desirable

Strong expertise in Brand Management, Strategic Planning, and Campaign Development(from ideation to execution and implementation)

Should have a hero product to talk about- seen a journey from scratch

Experience in Market Analysis, Consumer Research, and Trend Monitoring

Proficiency in Digital Marketing, Advertising, and Content Strategy

Leadership skills, including Team Management and Cross-functional Collaboration

Analytical skills for tracking metrics, measuring results, and optimising strategies

Exceptional written and verbal communication skills

Ability to work effectively in a fast-paced and dynamic environment

Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field