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Social Media Strategist / Planner
Sociohub MediaMumbai, Maharashtra, India19 hours ago
Job descriptionMorning : Scan industry trends, algorithm updates, and cultural insights. Midday : Work on strategy decks, content pillar audits, and post-performance evaluations. Afternoon : Collaborate with creative teams on ideation and mood boards. End of day : Build content calendars or briefs for client review. Weekly : Present insights and next-step recommendations to SMM and Head of Social. Research & analytics-driven thinking (Google Trends, RivalIQ, BuzzSumo). Storyboarding & presentation design (PowerPoint, Canva, or Keynote). Creative thinking — ability to craft campaign narratives around insights. Comfortable with paid + organic integration. Writing and ideation skills to brief copy / design teams effectively. Excellent communication and presentation delivery. Strategic clarity and originality of campaigns. Engagement lift vs benchmarks after implementation. Efficiency of content pillars (high-performing content ratio). Insight adoption rate across brand teams. Proactiveness in trend integration and platform-first recommendations.
About Us
We're Sociohub - where creativity meets innovation and relatability drives results. We are one of the fastest-growing digital marketing agencies in India, with our zeal of taking brands as well as the entertainment industry to previously unimaginable levels.
From meme marketing and influencer collaborations to cutting-edge AI, VR, and Web 3.0 integrations, we’re redefining what it means to make a mark online. Add to that our licensed tech for delivering Google 360DX Ads, and you’ve got a recipe for success that’s as innovative as it is impactful.
Our motto, Kaafi Relatable Kaafi Comedy, says it all.
Purpose
To act as the thinking engine behind the content — ensuring every post, campaign, or collaboration ladders up to a business goal and audience insight.
Core Deliverables
- Translate business and marketing objectives into social-first strategy decks.
- Define content pillars, audience segments, tone of voice , and platform differentiation.
- Research trends, formats, competitors, and emerging creators for ideation.
- Partner with design and copy teams to conceptualize and storyboard campaigns.
- Build insight-based campaign pitches and monthly performance decks.
Day-to-Day Scope
Skill Arsenal
KPIs
Reports To
Senior Social Media Manager / Head of Social
Collaborates With : Copywriter, Designer, Paid Media Manager, and Analytics Team
Interested candidates please, share your CV's at sonal.joseph@sociohub.media
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Social Media Strategist • Mumbai, Maharashtra, India
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