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Freelance Marketing Consultant
AdOnMochennai, tamil nadu, in2 days ago
Job descriptionDeep understanding of digital channels (SEO / SEM, social, influencer marketing, referral programs, email, content, PR). Ability to define positioning & messaging tailored to Indian consumer behavior. Strong analytical mindset – data-driven decision making, campaign ROI measurement. Knowledge of gift card / rewards / fintech ecosystem would be a plus. Network with agencies, influencers, and corporate gifting partners is an advantage. Strategic guidance + execution oversight (not just advisory). Should be comfortable working hands-on with a lean team. Define marketing roadmap for growth (user base, corporate gifting, referrals). Set up scalable campaign playbooks (digital + offline). Establish a measurement framework for marketing ROI. Provide clarity on brand positioning and communications.
Background / Experience
- Prior 3-5 years of experience in growth-stage startups or consumer internet companies (preferably in e-commerce, fintech, or savings platforms).
- Strong track record of delivering measurable growth (acquisition, engagement, retention, brand awareness).
- Exposure to B2C marketing (user acquisition, digital campaigns, influencer marketing).
- Experience in building or advising performance marketing + brand marketing strategies.
About the Role
Skillset
Engagement Type
Expected Outcomes (90-day horizon)
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