Area Visual Merchandiser

Location : Delhi

Experience : 3+ Years (Retail Fashion Experience is a must)

About Us

SWEET DREAMS (listed on NSE under the ticker SDREAMS ) is India's premier sleepwear brand with a legacy of over three decades. We specialize in creating products that celebrate comfort, style, and utility, providing customers with a seamless transition from work to home. As part of our rapid retail expansion across India, we are seeking a National Visual Merchandiser to lead visual identity and merchandising strategy at a pan-India level.

Role Overview :

This is a full-time, on-site leadership role based in Delhi. The Area Visual Merchandiser will be responsible for developing and executing cohesive visual merchandising strategies across all regions, ensuring brand consistency and customer engagement nationwide. The role requires a marketing professional with 3+ years of expertise in retail, fashion, and apparel, with proven success in driving growth through impactful visual and digital campaigns.

Skills & Competencies :

Strategic & Analytical Skills

• Data-driven promotion planning and execution
• Catchment-based strategy development across diverse regions
• Merchandise presentations, Space planning & Planograms, Window Displays & Store Layouts
• Sales analysis, category performance tracking, and reporting
• Budget management and cost optimization at national scale.

Marketing & Branding Skills

Qualifications :

Key Responsibilities :

Budget : 4 - 5 LPA

Interested Candidates can share their CV at [HIDDEN TEXT]

Skills Required

Canva, Sales Analysis, planograms, Reporting, window displays, Coreldraw, store layouts , Space Planning, Budget Management, Cost Optimization, Photoshop, Digital Marketing