Digital Marketing Manager - B2B Events

Job Description

Location : Bangalore

Experience Required : Minimum 5 years in Digital Marketing

Digital Strategy & Campaign Management

Develop and execute digital marketing strategies to achieve event attendance, lead generation, and sponsorship visibility goals.

Manage multi-channel campaigns (email, paid media, SEO / SEM, social media, display, retargeting, influencer / partner outreach).

Optimize marketing funnels for delegate acquisition and sponsor engagement.

Content & Communications

Work closely with content and production teams to design messaging tailored for conferences and summits.

Oversee event websites, landing pages, blogs, newsletters, and event apps to ensure brand consistency.

Develop creative campaigns around event themes, speakers, and sponsors.

Data, Analytics & Optimization

Track, analyse, and report on campaign performance against KPIs such as registrations, engagement, and cost-per-lead.

Use CRM and marketing automation platforms to segment audiences and personalise outreach.

Continuously refine campaigns based on data insights and audience behaviour.

Stakeholder & Partner Engagement

Collaborate with sponsors and exhibitors to maximize their digital presence and ROI.

Manage digital collaborations with media partners, associations, and industry influencers.

Ensure digital deliverables align with sponsorship agreements.

Team & Vendor Management

Lead external agencies, freelancers, and digital vendors for creative, media buying, and analytics.

Guide junior marketing staff in campaign execution and reporting.

Requirements

Minimum 5–7 years in digital marketing, with at least 3 years dedicated to B2B events / conferences / summits .

Proven track record of delivering measurable results in delegate acquisition and sponsor visibility.

Experience in managing marketing budgets, media buying, and ROI tracking.

Hands-on expertise with marketing automation, CRM systems, Google Analytics, and campaign management platforms.

Skills & Competencies

Strong knowledge of digital channels (SEO, PPC, email, paid social, programmatic).

Excellent copywriting and content positioning skills tailored for B2B audiences.

Analytical mindset with ability to interpret campaign data and present actionable insights.

Strong project management and multitasking skills in a deadline-driven environment.

Ability to collaborate cross-functionally with content, sales, production, and design teams.

Up-to-date understanding of digital trends in the events and B2B marketing space.

Preferred Background

Prior experience marketing international summits, exhibitions, or large B2B conferences .

Exposure to industries like Technology, BFSI, Manufacturing, or Luxury Lifestyle events.

Familiarity with account-based marketing (ABM) and LinkedIn campaigns for B2B lead generation.

Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

Certifications in Google Ads, HubSpot, or equivalent platforms are an advantage

Benefits

• International Exposure
• Travel opportunities to different cities & countries
• Quarterly incentives
• Hands-on training
• Diverse growth opportunities

Requirements