Content Lead

Key Responsibilities :

• Develop and execute a holistic content strategy aligned with brand, SEO, and business goals.
• Lead and manage a team of content creators (writers, editors, designers, freelancers).
• Create and oversee high-quality, original content across multiple formats : blogs, case studies, whitepapers, website content, social media, email campaigns, video scripts, etc.
• Collaborate with SEO, product, design, and performance marketing teams to ensure content effectiveness and consistency.
• Plan and manage a content calendar that supports product launches, campaigns, and thought leadership.
• Use content analytics tools to track performance (traffic, engagement, conversions) and optimize content accordingly.
• Maintain and evolve brand tone, voice, and messaging guidelines across all content.
• Stay updated on content trends, audience behavior, and competitive content strategies.

Required Skills and Qualifications :

Skills Required

Seo Tools, Google Analytics, Designers