Product Marketing Associate

Roles and Responsibilities

• Collaborate with cross-functional teams to create effective sales enablement materials such as presentations, brochures, and case studies.
• Manage social media presence by creating engaging content across multiple platforms (Facebook, LinkedIn) to drive brand awareness and lead generation.
• Conduct competitive analysis to identify opportunities for differentiation in the marketplace.
• Analyze campaign performance using metrics like website traffic growth, conversion rates, etc.
• Develop marketing strategies for new product launches, including positioning, pricing, and go-to-market plans.

Desired Candidate Profile

Skills Required

B2b Marketing, Content Management, content planning, Product Marketing, Content Marketing