Digital Advertising Manager

Company Description

Proudly Canadian, Mimi Beds specializes in creating Montessori beds for children. Our mission is to offer safe, comfortable, and inspiring sleep environments that encourage children's independence and growth. Combining meticulous craftsmanship with quality, our products align with the principles of Montessori education. Mimi Beds aims to make bedtime a joyful experience for both children and parents by fostering a sense of wonder and exploration.

Role Description

This is a full-time remote role for a Digital Advertising Manager. The Digital Advertising Manager will be responsible for developing, implementing, and managing digital advertising campaigns across various platforms. This role involves analyzing campaign performance, optimizing ads, coordinating with the sales and marketing teams, and ensuring that advertising efforts align with the overall brand strategy.

1. Paid Advertising & Creative Strategy

• Plan, manage, and optimize paid media campaigns across Meta (Facebook / Instagram) and Google (Search, Shopping, Performance Max)
• Develop ad creative briefs and collaborate on compelling video and image assets tailored to our audience
• Analyze performance and scale what works—optimize for ROAS, CAC, and LTV
• Build and manage ad content calendars aligned with product launches, promotions, and seasonal events
• A / B test headlines, CTAs, and hooks to identify high-converting creatives

2. E-Commerce & Conversion Optimization

Qualifications