About Relai
Relai is Hyderabad’s most trusted data-driven real estate advisory platform , helping buyers find their Right Home through verified, RERA-approved projects backed by 45+ property data points — from water availability to resale value. We’re building a new-age ecosystem combining AI, transparency, and expert guidance to revolutionize how people buy homes.
We’re now looking for a Performance Marketing Executive who can own our digital marketing growth end-to-end — from ideation to execution — and generate qualified leads through paid channels, social media, and creative storytelling.
What You’ll Own (Key Responsibilities)
- Lead Generation & Campaigns :
- Plan, execute, and optimize high-performing campaigns across Meta Ads, Google Ads, and LinkedIn to drive quality real estate leads for Hyderabad markets.
- Creative Strategy :
- Conceptualize ad creatives, videos, and carousels that don’t feel like ads — strong visual storytelling, emotionally intelligent copy, and conversion-focused design.
- Analytics & Optimization :
- Track and analyze campaign metrics (CTR, CPL, ROAS, CAC) — experiment with audience segmentation, lookalike modeling, A / B testing, and retargeting to continuously improve results.
- Cross-Platform Growth :
- Manage performance campaigns for WhatsApp, YouTube, and remarketing funnels integrated with Zoho CRM and n8n workflows.
- Collaboration & Ownership :
- Work directly with the founding team on GTM strategy, landing pages, and marketing automation.
- Bring fresh, experimental ideas — and the confidence to execute them fast.
What We’re Looking For
3–5 years of experience in performance marketing (preferably in real estate, proptech, or lead-gen-focused brands )Deep understanding of paid marketing funnels (Meta Ads, Google Search, Display, YouTube)Strong sense of design aesthetics, ad copy, and storytelling (you understand what stops the scroll )Experience with WhatsApp / CRM integrations and marketing automations (bonus if you’ve used Zoho, HubSpot, or n8n )Analytical mindset — able to interpret data, build insights, and take ownership of performance metricsA creative problem-solver who thrives in fast-paced, startup-style environmentWhy Join Relai
You’ll be the core performance brain behind Hyderabad’s most data-backed real estate brand.Full ownership and creative freedom to test, build, and grow campaigns end-to-end.Work with an ambitious founding team building the next generation of real estate experiences.Competitive salary with performance-based incentives.