Job Title : Creative Lead – D2C Brand
Location : Kudlu Gate, Bangalore
Experience : 2–5 years (Mandatory : experience in D2C or consumer brand)
Joining : Immediate
About the Role
We are looking for a dynamic and strategic Creative Lead to take charge of our brand storytelling and content direction. The ideal candidate is a bold thinker who understands what connects with Gen Z audiences — someone who can blend creativity, data, and cultural insight to build a distinctive voice for our brand across digital platforms.
This role is perfect for a serious, hands-on creative who’s worked in consumer or D2C brands , knows how to translate brand values into viral-worthy campaigns, and can manage creative execution end-to-end — from ideation to publishing.
Key Responsibilities
- Develop creative strategies and campaign ideas that resonate with Gen Z audiences.
- Create brand content across all touchpoints — social media, digital ads, website, emailers, packaging, influencer briefs, and video scripts.
- Work closely with marketing, design, and video teams to ensure all outputs align with brand tonality and visual identity.
- Ideate and write scroll-stopping, high-engagement content for Instagram Reels, YouTube Shorts, and digital platforms.
- Monitor content performance and evolve creative direction based on analytics and audience feedback.
- Stay ahead of pop culture, social trends, and viral formats relevant to Gen Z consumers.
- Manage creative assets and maintain brand consistency across channels.
Requirements
2–5 years of experience working in a D2C or consumer brand (agency experience with consumer brands also acceptable).Strong sense of design aesthetics, storytelling, and youth marketing.Deep understanding of Gen Z trends, language, and content behaviour.Hands-on experience in content ideation, copywriting, campaign execution, and creative direction.Excellent command of English and social-first communication style.Proficiency in coordinating with design / video teams.Must be a self-driven, serious creative thinker with strong execution discipline.Immediate availability to join.Why Join Us
Be part of a growing consumer brand with bold creative ambitions.Freedom to experiment, innovate, and shape the brand voice.Work with a passionate team committed to quality and creativity.Office-based creative culture that thrives on collaboration and speed.