Creative Specialist

Job Title : Creative Lead – D2C BrandLocation : Kudlu Gate, BangaloreExperience : 2–5 years (Mandatory : experience in D2C or consumer brand)Joining : ImmediateAbout the RoleWe are looking for a dynamic and strategic Creative Lead to take charge of our brand storytelling and content direction. The ideal candidate is a bold thinker who understands what connects with Gen Z audiences — someone who can blend creativity, data, and cultural insight to build a distinctive voice for our brand across digital platforms.This role is perfect for a serious, hands-on creative who’s worked in consumer or D2C brands , knows how to translate brand values into viral-worthy campaigns, and can manage creative execution end-to-end — from ideation to publishing.Key ResponsibilitiesDevelop creative strategies and campaign ideas that resonate with Gen Z audiences.Create brand content across all touchpoints — social media, digital ads, website, emailers, packaging, influencer briefs, and video scripts.Work closely with marketing, design, and video teams to ensure all outputs align with brand tonality and visual identity.Ideate and write scroll-stopping, high-engagement content for Instagram Reels, YouTube Shorts, and digital platforms.Monitor content performance and evolve creative direction based on analytics and audience feedback.Stay ahead of pop culture, social trends, and viral formats relevant to Gen Z consumers.Manage creative assets and maintain brand consistency across channels.Requirements2–5 years of experience working in a D2C or consumer brand (agency experience with consumer brands also acceptable).Strong sense of design aesthetics, storytelling, and youth marketing.Deep understanding of Gen Z trends, language, and content behaviour.Hands-on experience in content ideation, copywriting, campaign execution, and creative direction.Excellent command of English and social-first communication style.Proficiency in coordinating with design / video teams.Must be a self-driven, serious creative thinker with strong execution discipline.Immediate availability to join.Why Join UsBe part of a growing consumer brand with bold creative ambitions.Freedom to experiment, innovate, and shape the brand voice.Work with a passionate team committed to quality and creativity.Office-based creative culture that thrives on collaboration and speed.