Social Media Lead

About the Role

We’re looking for a Social Media Lead who lives and breathes culture, content, and creators.

Someone who can run social media like a newsroom - fast, reactive, and always on trend —

while building long-term brand love. You’ll set the tone, own the calendar, and drive output at

scale (30–40 assets a month) with craft and clarity.

KEY RESPONSIBILITIES

• Lead social across all platforms (IG, Twitter / X, YouTube, LinkedIn, emerging).
• Partner with creators and influencers to build authentic, scroll-stopping content.
• Spot trends, moments, and cultural hooks — and turn them into content fast.
• Own social response in tricky moments; manage brand reputation with speed and empathy.
• Drive 30–40 assets / month with a mix of motion, static, copy-first and creator-led content.
• Guide designers, copywriters, video editors, and community managers.
• Track performance, iterate content formats, and scale what works.
• Spot cultural and design trends early, and experiment with bold, new directions

REQUIREMENTS :