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Brand Strategist
Brand StrategistMelento • Bengaluru, Republic Of India, IN
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Brand Strategist

Brand Strategist

Melento • Bengaluru, Republic Of India, IN
10 hours ago
Job description

Job Title : Brand Manager

Location : Malleshwaram, Bangalore (Work from Office only)

Exp : 6+ yrs

Company Profile

Melento is a workflow automation and documentation product aimed at assisting businesses in digitizing and automating their documentation processes. We call it paperless Nirvana!

Melento’s products constitute an end-to-end documentation system designed to digitize and streamline paper-based processes. Our product catalogue currently includes

  • A Video KYC onboarding solution leveraged with ML and AI techniques.
  • A digital stamping & franking product for real-time online stamp duty payment.
  • An eSign workflow solution offering both Aadhaar eSign & digital signatures.
  • An eMandate product to automate recurring payments through eNACH which also supports Aadhaar eSign-based mandates.
  • A Smart contract lifecycle management via automated document creation, Online negotiation, paper-free execution & centralized storage

About the Role

We are seeking a Brand Manager with 6+ years of experience in B2B marketing (or from an agency handling B2B clients) to lead Melento’s brand-building efforts. This role goes beyond traditional marketing—it involves managing industry relations, PR, events, and thought leadership initiatives to position Melento as a category leader.

Job Responsibilities :

Brand Strategy & Marketing

  • Develop and execute Melento’s brand strategy, including positioning, messaging, and visual identity.
  • Create and implement integrated brand marketing campaigns across digital, social, paid media, offline, and print channels.
  • Lead a team of designers and Collaborate with cross-functional teams to maintain brand consistency across all touchpoints.
  • Analyze market trends, competitor positioning, and customer insights to identify growth opportunities.
  • Measure and report the performance of all brand campaigns, optimizing based on ROI and KPIs.
  • Industry Relations & PR

  • Build and maintain relationships with key industry stakeholders, media agency and influencers to enhance brand credibility.
  • Develop a PR and media relations strategy, securing coverage in top-tier industry publications.
  • Event Management & Partnerships

  • Plan and execute industry events, webinars, and panel discussions to showcase Melento’s expertise.
  • Identify and participate in high-impact industry conferences and networking events to strengthen brand presence.
  • Develop partnerships with industry associations and thought leaders to expand brand reach.
  • Skills & Requirements :

  • 6+ years of experience in B2B marketing or agency experience managing B2B clients.
  • Proven ability to develop and execute brand strategies that drive business growth.
  • Strong expertise in industry relations, PR, event management, and content-driven brand positioning.
  • Experience in managing media relations, securing PR coverage, and building relationships with industry influencers.
  • Excellent communication, storytelling, and leadership skills.
  • Strong analytical and strategic thinking abilities.
  • Proficiency in digital marketing, content marketing, and brand performance analytics.
  • Experience in SaaS, fintech, enterprise tech, or digital transformation domains is a plus.
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    Brand Strategist • Bengaluru, Republic Of India, IN

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