Senior Web Strategist

Job Summary

We are Progress (Nasdaq : PRGS), the trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experience with agility and ease.

We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us a  Senior   Digital Marketing Analyst  and help us do what we do best : propelling business forward.

On this role you will use a mix of creativity and strong analytical skills, to understand website behavior, identify opportunities to drive an increase in conversion, revenue, and user experience, then develop and execute on a strategy to turn those ideas into an optimization and testing plan. Reporting to the Director of Web Strategy & Reporting, this role will partner closely with such groups as Demand Generation, Business Intelligence, Web & Digital, and Customer Experience & Design, to understand the 'why' behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.

In this role, you will :

• Partner closely with demand generation and product marketing teams to align your optimization strategy with their business goals and provide actional recommendations
• Monitor overall health of the business unit's digital presence, from journey analysis, analytics management, to optimization recommendations, all in alignment with SEM / SEO to deliver a holistic high-performing user experience
• Align corporate priorities and goals to product goals and sales targets such as MQLs (Marketing Qualified Lead) and Opportunity creation
• Drive creation of web strategy plan & overall digital roadmap, ensuring alignment with company / product strategy & business goals
• Identify areas for improvement and make recommendations to test, based on good understanding of the sales-marketing funnel performance
• Analyze the customer journey on the website and make recommendations for optimizations
• Maintain and optimize the web analytics framework to monitor the health of KPIs and key conversion points in the web journey and marketing funnel
• Use qualitative and quantitative sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion
• Define and maintain overall optimization program (site experience, landing pages, forms, and calls-to-actions)
• Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
• Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.

Your background :

If this sounds like you and fits your experience and career goals, we'd be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy :

Compensation

Vacation, Family, and Health

Skills Required

Cro, Google Tag Manager, Google Analytics