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[Immediate Start] Marketing Manager

[Immediate Start] Marketing Manager

OrbiTouch HR (orbiTouch outsourcing pvt ltd)Hyderabad, Telangana, India
11 hours ago
Job description

Urgent Hriirng For Sr Marketing Manager|| Location- Hyderabad||

Profile –Sr Marketing Manager

Experience-3+ years

Ctc- upto 14 lpa (depends on interview)

Location : Hyderabad

Strategic Marketing & Business Development

  • Conduct market research to identify growth opportunities in existing and untapped segments across both states.
  • Develop and implement marketing strategies to achieve sales and brand-building targets for each sub-division.
  • Innovate and execute unique business development initiatives to strengthen market share, dealer loyalty, and brand positioning.
  • Coordinate with sales teams to develop region-specific campaigns based on local market dynamics and competitor analysis.
  • Support introduction of new products or services by designing go-to-market strategies.

Branding & Promotions

  • Plan and oversee Above The Line (ATL), Below The Line (BTL), and Through The Line(TTL) marketing activities including dealer meets, influencer meets (masons, contractors, fabricators), roadshows, and local exhibitions.
  • Ensure effective usage of Tata Steel brand guidelines while customizing campaigns for regional impact.
  • Enhance retail visibility through in-shop and out-shop branding, wall paintings, hoardings, and other innovative on-ground initiatives.

    • Digital Marketing & Content Strategy

  • Manage digital marketing initiatives including social media, WhatsApp marketing, dealer communication apps, and regional influencer content.
  • Develop content strategies for product education, brand recall, and market engagement on digital platforms relevant to target audiences in semi-urban and rural markets.

    • Vendor Management

  • Identify, empanel, and manage vendors for printing, branding, event execution, digital media buying, and creative agencies.
  • Negotiate contracts and ensure cost efficiency and timely delivery of marketing materials and services.
  • Evaluate vendor performance periodically to maintain quality standards.

    • Marketing Material Warehousing & Logistics

  • Oversee storage, inventory, and movement of marketing materials across the warehouse network.
  • Coordinate with warehouse and logistics teams to ensure timely availability of marketing

    • materials at dealer locations, events, or promotional activities.

  • Optimise logistics costs by route planning and effective vendor coordination.

    • Budgeting & Reporting

  • Prepare annual marketing budgets aligned with business plans and ensure cost-effective utilisation.
  • Monitor campaign ROI and submit periodic reports to management with insights and recommendations for future planning.
  • Maintain a tracker of all marketing initiatives with vendor performance data and financial implications.

    • Desired Academic Qualifications

  • MBA / PGDM in Marketing or equivalent from a reputed institution preferred.

    • Desired Work Experience

  • Minimum 7-10 years of marketing experience with at least 3 years in building materials, steel, cement, paints, or allied industries preferred.
  • Proven track record of successful campaign management, vendor handling, and market development.

    • Key Performance Indicators (KPIs)

  • Market share growth across product verticals.
  • ROI on marketing campaigns.
  • Dealer engagement and satisfaction scores.
  • Reduction in marketing logistics costs.
  • Brand visibility improvement metrics (reach, impressions, dealer branding coverage).
  • Successful launch and promotion of new products or services.

    • Skills & Competencies Required

  • Strong business acumen with the ability to translate market needs into actionable strategies.
  • Innovative mind set with exposure to rural and semi-urban marketing dynamics.
  • Excellent vendor negotiation and management skills.
  • Hands-on experience with traditional and digital marketing tools.
  • Strong communication, presentation, and stakeholder management skills.
  • Proficiency in regional languages (Telugu) will be an added advantage
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    Marketing Manager • Hyderabad, Telangana, India

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