Head of Demand Generation

About the company

Fast-growing, B2B SaaS in customer onboarding & professional services automation, backed by $45M Series B from top-tier investors. Loved by mid-market and enterprise teams for delivering clear time-to-value and measurable ROI.

Profile Overview

We're hiring a Director of Demand Generation to lead and scale our pipeline engine. You'll own the full-funnel demand generation strategy,  spanning paid, organic, lifecycle, and outbound-assist programs and drive alignment across marketing and sales. This is a strategic and executional role where you'll define the roadmap, lead a team of demand gen managers, and partner closely with Sales to deliver qualified pipeline and hit revenue targets.

You'll report to the CMO and directly manage a team of high-agency marketers across roles, with the potential to grow the function as the company scales.

What You'll Do

• Own the global demand generation strategy and execution plan across channels (paid media, SEO, lifecycle, content syndication, outbound-assist)
• Lead and manage a team of 3–4 demand gen managers running region-, segment-, or product-specific plays
• Drive collaboration with Sales leadership to define ICPs, pipeline coverage goals, SQL targets, and campaign priorities.
• Partner with Product Marketing on messaging, offers, and GTM programs that resonate with buyer personas across funnel stages
• Work closely with Marketing Ops to ensure strong infrastructure for tracking, attribution, and lead handoff
• Own and optimize the demand gen budget to maximize ROI and CAC efficiency
• Build scalable campaign frameworks and experimentation models that drive pipeline consistently
• Track performance against goals, report on key metrics, and continuously iterate based on what's working
• Mentor and grow your team with a balance of autonomy and support

What We're Looking For

Bonus : experience owning demand gen for mid-market or enterprise SaaS sales motions

Skills Required

Demand Generation, paid media , attribution , funnel optimization , content syndication , Seo