Product Marketing Executive

We are looking for a Product Marketing Executive with 1–2 years of experience in marketing B2C mobile apps. You will work closely with our product and growth teams to craft campaigns that attract users, communicate product value, and improve app adoption. This role requires a sharp understanding of consumer behavior, app store dynamics, and unconventional growth levers.

Skills & Requirements?

• 1–2 years of experience in marketing mobile B2C products.
• Strong understanding of user journeys in mobile apps — from install to retention.
• Familiarity with App Store Optimization (ASO) and app launch strategies.
• Creative mindset with the ability to identify and execute on unconventional marketing ideas.
• Knowledge of tools like Firebase, Appsflyer, Mixpanel, or similar analytics platforms.
• Experience in crafting user communication : in-app messaging, push notifications, and onboarding flows.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Bonus : exposure to influencer-led or community-led app growth.

Responsibilities :

Contact us to apply

Email us on info@axponent.com with your resume and link to your portfolio / sample work.