IT Path Solutions - Specialist - Email Marketing

Key Responsibilities :

• Email Campaign Management : Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.
• Audience Segmentation : Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.
• Content Creation : Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.
• A / B Testing : Conduct A / B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.
• List Management : Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR).
• Automation : Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.
• Analytics and Reporting : Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.
• Collaboration : Work closely with the marketing team to align email marketing efforts with overall marketing strategies and Bachelor's / Master's degree in marketing, communications, or a related field.
• Minimum of three years of experience in email marketing.
• Proficiency in email marketing platforms (Mailchimp, Constant Contact, HubSpot).
• Strong knowledge of email marketing best practices and industry trends.
• Excellent writing and editing skills with attention to detail.
• HTML / CSS skills for email template customization (preferred but not required).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with marketing automation and CRM systems

(ref : iimjobs.com)