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Lead Generation Specialist
Lead Generation SpecialistOpvia.in • India
Lead Generation Specialist

Lead Generation Specialist

Opvia.in • India
8 hours ago
Job description

Role : Lead Generation Specialist

Background : IT Services / Digital Agency experience preferred

Location : Kolkata (On-site - Only candidates from Kolkata should apply)

Reporting to : Founders and Leadership Team

Experience : 3 to 6 years

Language : Excellent English communication (written and verbal)

Compensation : Up to 30k + On Target Earnings (Based on experience and qualifications)

Timing : UK Shift

Role Overview

We are looking for a performance-driven Lead Generation Specialist who can build predictable pipelines through cold email outreach, marketing campaigns, and lead nurturing systems.

The ideal candidate has hands-on experience generating leads for IT services or digital agencies and is excellent at campaign execution, sequencing, targeting, list building, and funnel tracking.

Key Responsibilities

Lead Generation & Outreach

  • Execute cold email outreach campaigns end-to-end
  • Build targeting lists and ICP-based lead databases
  • Create and optimise multi-step email sequences for conversions
  • Manage outreach tools and inboxes to ensure high delivery & reply rates

Marketing & Growth Activities

  • Run Meta Ads and other paid campaigns for lead generation
  • Lead nurturing through email automation and retargeting funnels
  • Research industries, ICPs, and competitors to improve targeting
  • Support the creation of landing pages, lead magnets, and cold assets
  • CRM & Reporting

  • Maintain CRM hygiene and lead movement stages
  • Track campaign metrics - delivery, open, reply, booked calls, conversion
  • Share weekly dashboards with clear outcomes and learnings
  • Requirements

  • 3 to 6 years of experience in Lead Generation / B2B Growth
  • Mandatory experience working with IT Services / Digital Agency / SaaS
  • Strong knowledge of cold email tools, sequencing, and deliverability
  • Experience with LinkedIn outreach and database building tools
  • Comfortable running Meta Ads or similar paid campaigns
  • Proficient with CRM platforms and marketing automation tools
  • Basic understanding of sales funnels and appointment-setting metrics
  • Experience with Upwork or bidding platforms
  • Desired Attributes

  • Highly execution-driven - strong follow-up and ownership
  • Analytical mindset with good experimentation instincts
  • Detail-oriented - precision in target lists and campaign setup
  • Organized - can manage multiple campaigns simultaneously
  • Thrives in a fast-paced, performance-focused environment
  • Success Metrics

  • Number of qualified meetings generated monthly
  • Cost per lead (CPL) / Cost per opportunity (CPO)
  • Strong conversion from outreach to booked appointments
  • High email deliverability + reply rates + show-ups
  • Timely and accurate CRM reporting
  • Why Join Us?

  • Work closely with founders and global leadership
  • Full ownership - lead generation function from the ground up
  • Direct impact on revenue and growth outcomes
  • Fast career progression in a high-growth international business
  • High-performance, collaborative, and learning-centric culture
  • Create a job alert for this search

    Lead Generation Specialist • India

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