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AGM - Sales and Marketing

AGM - Sales and Marketing

SRP CRANE CONTROLS INDIA PRIVATE LIMITEDRajkot, GJ, in
2 days ago
Job type
  • Quick Apply
Job description

Job Description

Role Overview

The Assistant General Manager – Sales & Marketing will be responsible for driving revenue growth, leading business development, strengthening brand presence, and managing a high-performance sales & marketing team. The role demands strategic vision, execution excellence, and a customer-first approach.

Key Responsibilities

Sales Leadership

  • Lead the Sales & Marketing division with clear revenue & growth targets.
  • Develop & implement sales strategies for domestic & international markets .
  • Identify new business opportunities in crane controls, heavy machinery & industrial solutions .
  • Manage key accounts & customer relationships , ensuring long-term partnerships.
  • Drive negotiation, pricing strategies, and closing of high-value deals.

Marketing & Strategy

  • Build and execute brand positioning & marketing campaigns (online & offline).
  • Conduct market analysis, competitor bench marking & trend forecasting .
  • Support product launches and ensure alignment with customer needs.
  • Represent the company at industry exhibitions, trade shows, and technical forums .
  • Team & Leadership

  • Mentor, guide, and inspire the sales & marketing team to achieve performance goals.
  • Foster a culture of innovation, collaboration, and customer-centricity .
  • Establish performance metrics, reporting systems, and accountability frameworks.
  • Business Development

  • Expand the company’s footprint in new geographies & customer segments .
  • Collaborate with R&D / engineering teams to align customer feedback with product development.
  • Build strategic partnerships with OEMs, EPC contractors, and industry stakeholders.
  • Qualifications & Skills

    Education

  • MBA in Sales / Marketing OR B.E. / B.Tech in Mechanical / Electrical / Electronics (preferred with management degree).
  • Experience

  • Minimum 10–15 years in Sales & Marketing in industrial / engineering sectors.
  • At least 5+ years in a leadership role handling a large sales team.
  • Proven track record in the crane industry, material handling, or heavy equipment segment is strongly preferred.
  • Core Skills

  • Strong leadership & people management skills
  • Business development & strategic account management
  • Deep understanding of crane controls, automation, or industrial solutions
  • Excellent negotiation, communication & presentation skills
  • Ability to manage P&L, sales forecasting & budgeting
  • Strong analytical & problem-solving mindset
  • What We Offer

  • A leadership role in a growing & innovation-driven company .
  • Opportunity to shape the future of crane control technology .
  • Competitive salary, incentives & growth opportunities.
  • A collaborative work culture focused on excellence, innovation & respect.
  • How to Apply

    Please share your CV and portfolio :   hr@srpcranecontrols.com with the subject line : Application – AGM Sales & Marketing

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    Sales And Marketing • Rajkot, GJ, in

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