Growth Analytics Manager

Talent500 is hiring for one of its clients.

About Careem :

Careem is the internet platform for the greater Middle East region. A pioneer of the region's ride-hailing economy, Careem is expanding services across its platform to include mass transportation, delivery and payments to become the region's everyday SuperApp. Careem's mission is to simplify and improve the lives of people and build a lasting organisation that inspires. Careem was established in July 2012 and was acquired by Uber in 2020. Careem operates in over 100 cities across 14 countries and has created more than one million employment opportunities in the region.

The role is responsible for driving data-driven insights and strategies to fuel user acquisition, engagement, and retention across Careem's platform and verticals. The role holder will leverage advanced data analytics, understanding of consumer behavior, and prior grasp of key fundamental digital & growth metrics to define and analyze growth opportunities, optimize campaigns and initiatives, and improve key metrics such as CAC, conversion rate and reactivation rate.

Key Accountabilities :

Data Collection and Preparation :

• Extract Data : Retrieve data from multiple sources (SQL databases, APIs, and third-party tools) to support analysis.
• Data Cleaning and Wrangling : Prepare and clean datasets to ensure accuracy and usability for analysis.
• Maintain Data Integrity : Regularly verify and maintain data quality, ensuring consistent and reliable information for decision-making.
• Automate Data Pipelines : Develop and refine scripts to automate repetitive data tasks, improving efficiency.

Analysis and Insights :

Reporting and Visualization :

Skills and Competencies :