Influencer & Affiliate Marketer

Experience : 2–3 years (min. 2 years hands-on) - Location : Chennai - Function : Partnerships, OOH / BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline / BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting / AV, permits), manage vendors (bus shelters, gated communities / RWAs, malls, kiosks, metro pillars, printers / fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue. Core Responsibilities Influencer Marketing — Strategy & Operations (In-Depth) 1) Creator Sourcing & Vetting Source creators across tiers (nano / micro / mid / celebrity, UGC specialists). Vet audience quality : Demographics (geo, age, language), affinity (health / wellness), brand safety. Engagement rate (authentic vs. pod), audience growth trend, fake follower / bot suspicions. Content fit : tone, disclosure history, prior brand outcomes. Shortlist with scorecards (fit, quality, expected CPA / CAC, creative X-factor). 2) Strategy & Briefing Build funnel-aligned plans : awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before / after). Author creator briefs : hooks, key messages / claims guardrails, visual dos / don’ts, CTAs, disclosure (#ad), landing links, coupon codes. Maintain content banks : FAQs, proof points, objections, transformation stories. 3) Content & Channel Mix Formats : reels / shorts, carousels, lives, long-form, stories with link / DM prompts, community posts. Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets). Plan sequencing and whitelisting (allow brand to run ads from creator handle). Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared). 4) Negotiation & Contracts Negotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event / booth), rate vs. CPA / affiliate hybrid,