Manager - Business Analytics - eCommerce

Job Description

• Build out and improve our data, analytics and business intelligence foundation to uncover insights that drive action and optimize investments across the marketing funnel
• Build product level analytics for tracking conversion funnel, platform performance & identify actionable insights
• Build customer transaction level analytics for tracking key leading KPIs & generate actionable insights by combining with qualitative inputs from the partners
• Deliver standardized suite of metrics, reports, and dashboards on a consistent cadence
• Monitor market trends and competition and work with product marketing and product management to respond in an appropriate and timely manner
• Solve business problems via product development & marketing and aid the decision-making process by using predictive modelling on internal and external data
• Work closely with the business / product teams to enable data driven decision making.
• Lead and test marketing-tech integration developments and pilot processes to support expansion to new platforms & optimize older integrations
• Present proposals and results in a clear manner backed by data and coupled with actionable conclusions
• Collaborate with cross functional teams to drive day-to-day processes
• Generating accurate and meaningful analysis and actionable insights
• Own and deliver in-depth analysis of the overall Marketing campaigns
• Identify loopholes in the analytical processes and propose ways to bridge themJob Requirement
• 4+ years of professional experience in analytics, business analysis or comparable consumer analytics position, preferably in a high growth start up or e-commerce
• Qualification : Bachelor’s degree in Analytics, Engineering, Statistics, Management Science, Applied Mathematics, or any other related field
• Advanced proficiency in scripting, querying and / or analytics languages and tools : SQL, Tableau / Data Studio, Python / R
• Experience in process automation would be an added benefit
• Strong organizational skills, strong attention to detail and experience balancing multiple tasks and deadlines
• Strong communication, analytical and inter-personal skills
• Demonstrated ability for analytical problem solving and research design skills
• Experience using marketing stacks to drive and measure performance. Preferred experience with Power BI, Adobe Marketo, and Salesforce.
• Highly skilled at translating complex quantitative data to diverse audiences.
• Outstanding communication and collaborative skills