International Marketing Executive

Job Summary :

The International Marketing Executive will be responsible for driving global marketing initiatives, maintaining and expanding the international lead database, supporting sales teams with qualified leads, and ensuring consistent brand visibility across all target countries. This role involves analytical, creative, and strategic marketing skills to enhance market penetration, strengthen buyer relationships, and support export growth across multiple countries and product categories.

Key Responsibilities :

1. Lead & Data Management

Maintain and update the

master database of all leads, qualified leads, and buyers

country-wise and product-wise.

Categorize leads

stage-wise

(new, in communication, qualified, converted, dormant, etc.) and prepare weekly reports.

Ensure clean, accurate, and structured data for smooth transfer to sales or respective departments for follow-up.

2. Marketing Communication & Updates

Prepare and send

regular company updates, new product announcements, and promotional campaigns

through email marketing and LinkedIn.

Coordinate with the content and design team for timely release of marketing materials.

Maintain and segment mailing lists for targeted communication (by region, product, and buyer type).

3. Content Creation & Digital Marketing

Plan and define

content calendars

for LinkedIn, newsletters, exhibitions, and product promotions.

Write

technical marketing content

such as product feature highlights, industry insights, and application-based write-ups.

Manage digital presence across professional networks and online marketplaces relevant to the medical devices industry.

4. Market & Competitor Analysis

Conduct

country-wise and product-wise competitor analysis

to track price trends, product ranges, and sales volumes.

Identify

market gaps

and recommend opportunities for new product introduction or re-entry strategies.

Monitor import / export data and evaluate competitor performance by region and product line.

5. Lead Generation & Networking

Identify and approach potential leads via

LinkedIn and other B2B platforms

by searching industry-specific profiles.

Develop and maintain

strong relationships with potential and existing leads

through personalized engagement.

Support in nurturing long-term partnerships by sharing regular updates and ensuring consistent communication.

6. International Exhibitions & Events

Plan and coordinate

international exhibition participation , including logistics, design, booth setup, and promotional materials.

Prepare pre- and post-exhibition lead reports, ensuring proper follow-up and database integration.

Act as the key liaison between internal teams and exhibition organizers.

7. Regulatory Market Mapping

Research and document

country-wise regulatory requirements

for medical devices to identify high-priority markets.

Coordinate with the QA / Regulatory team to support certification, registration, and compliance planning.

Suggest promotional timing and strategies based on regulatory readiness and approvals.

8. Reporting & Coordination

Prepare

weekly and monthly marketing performance reports , including lead generation, country-wise engagement, and conversion ratios.

Coordinate with

Sales, QA / RA, and Export Documentation

departments for lead transfer and follow-up.

Continuously improve CRM and marketing automation workflows to enhance efficiency.

Key Skills & Competencies :

Excellent written and verbal communication in English.

Strong analytical and research skills.

Proficiency in LinkedIn Sales Navigator, email marketing tools (Mailchimp / Zoho), and MS Excel.

Ability to prepare market insights and technical marketing content.

Knowledge of international trade, medical device industry, and global regulatory frameworks is an advantage.

Creative thinker with strong attention to detail and execution discipline.

Qualification & Experience :

Bachelor’s or Master’s degree in

Marketing / International Business / Biomedical / Life Sciences / Management.

2–5 years

of experience in international marketing, preferably in the

medical device or pharmaceutical

sector.

Experience in handling

B2B marketing, exhibitions, and lead management

tools.