Media Campaign Strategist
Puretech Digital - A Genesis CompanyRepublic Of India, IN30+ days ago
Job descriptionStrong knowledge of media platforms (digital & traditional). Excellent analytical and negotiation skills. Hands-on experience with tools such as Google Ads, Facebook Ads Manager, DV360, Nielsen, Comscore, etc. Ability to manage budgets and deliver ROI-driven campaigns. Strong communication & presentation skills.
Job Description – Media Planner
Location : Kurla, Phoenix Marketcity
Experience : Minimum 5 years in Media Planning
Role Overview :
We are seeking an experienced Media Planner to design, execute, and optimize integrated media plans that deliver measurable results. The ideal candidate will have hands-on experience across digital and traditional platforms, deep analytical skills, and the ability to align media strategies with client objectives.
Key Responsibilities :
- Develop and implement media strategies across digital, print, OOH, and broadcast channels.
- Conduct market research, audience analysis, and competitor benchmarking to inform media plans.
- Build media plans, budgets, and forecasts that align with campaign objectives.
- Negotiate with media vendors / agencies to secure cost-effective placements.
- Monitor, measure, and optimize campaign performance against KPIs.
- Collaborate with creative, digital, and client-servicing teams to ensure seamless execution.
- Stay updated with new media trends, tools, and technologies.
Key Skills :
Apply now OR send your resume to janvi.mehta@puretech.com
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Campaign Strategist • Republic Of India, IN
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