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Social Media Strategist

Social Media Strategist

MAYSKINPune, Republic Of India, IN
30+ days ago
Job description

Core Objective :

To build and scale Mayskin’s social media presence across platforms by leading content strategy, creating engaging and high-quality brand-aligned content, and owning the visual and verbal identity of the brand online.

📍 This is a full-time, in-office role based in Pune. Candidates must be located in Pune.

Key Responsibilities :

1. Creative & Influencer Management

  • Oversee all incoming content from influencers and creators, ensuring briefs and timelines are met.
  • Provide direction, references, and moodboards to align content with Mayskin’s aesthetic and marketing goals.
  • Review influencer content for quality, storytelling, and adaptability for both organic and paid campaigns.

2. Content Writing & Strategy

  • Write engaging, on-brand copy for posts, captions, campaign messaging, and influencer scripts.
  • Maintain a consistent brand voice that feels conversational, science-backed, and relatable.
  • Work on campaign storylines, launch copy, and messaging frameworks for all social media assets.

    • 3. Brand Identity & Creative Direction

  • Guide the graphic designer and video editor on creative execution - layouts, tone, and storytelling.
  • Uphold Mayskin’s unique identity across visuals and messaging;

    • actively avoid overlapswith competitors.

  • Maintain a central content bank for seamless coordination with the growth and performance teams.

    • 4. Social Media Planning & Publishing

  • Build and manage monthly content calendars for launches, education, and storytelling.
  • Publish across platforms with optimized captions and keywords.
  • Identify top-performing formats and iterate using insights.

    • 5. Community & Engagement

  • Manage DMs, comments, mentions, and tags - ensuring a friendly and engaging brand presence.
  • Lead interactions through stories, polls, Q&As, and BTS moments to deepen audience connection.

    • 6. Collaboration & Marketing Integration

  • Work with the Growth Manager to ensure creative alignment across campaigns.
  • Repurpose content for email, WhatsApp, website, and influencer partnerships.

    • Work Experience :

  • 2–4 years of experience managing and growing social media for a D2C brand (preferably beauty, skincare, or lifestyle).
  • Experience in writing social-first content with strong visual and tonal consistency.
  • Skilled at coordinating with designers, editors, and influencers to bring campaigns to life.
  • Strong understanding of storytelling, brand positioning, and premium aesthetics.
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    Social Media Strategist • Pune, Republic Of India, IN