Profile : Social Media Marketing Executive
Experience : 0–2 years
Location : Mohan Estate, New Delhi
Type : Full-Time
About :
Edelytics an education-first brand that blends creativity with data-driven strategies to reshape the way learning is experienced and delivered. We’re on a mission to build a powerful digital presence and we’re looking for a passionate Social Media Marketing Executive to take the lead in growing, engaging, and inspiring our online community.
We’re not looking for someone to just post and ghost. This role is for a curious, creative thinker who blends aesthetics with analytics, lives and breathes content, and knows how to turn trends into community-building stories. If you think in memes and dream in reels—you might be exactly who we’re looking for.
Key ResponsibilitiesWhat You’ll Do
- Brainstorm, create, and implement engaging social media strategies that connect with the audience — including graphics, reels, carousels, stories, and written posts
- Develop, manage, and execute our end-to-end social media strategy across platforms (Instagram, LinkedIn, Facebook, Twitter, etc.)
- Use tools like Canva, Buffer, or Hootsuite to manage social media calendars
- Create and curate high-quality, creative, and trend-driven content
- Engage with the community through comments, DMs, and interactive stories
- Track and analyse key metrics and provide performance reports with actionable insights
- Collaborate closely with design, marketing, and content teams to keep content aligned with the brand’s message.
- Stay ahead of social media trends and suggest new formats, platforms, or content ideas
- Capture behind-the-scenes moments and day-to-day life using a camera or phone.
Requirements
0–2 years of experience in a similar role (internships / freelance included)Bachelor’s degree in Marketing, Communications, Media, or a related fieldPassion for social media, storytelling, and content creation (Breathe, eat, sleep content)Deep understanding of social media platforms and best practicesCreative thinker with strong content writing and visual storytelling skills (Content is key)Comfortable with design tools like CanvaAware of emerging trends, meme culture, and viral formatsAbility to work independently and in a team, take initiative, and manage multiple tasksBonus : Hands-on experience with camera work, reels, or video editing Nice to HaveKnowledge of graphic design tools (e.g., Adobe Creative Suite)Familiarity with basic analytics tools like Meta Business Suite, Instagram Insights, or LinkedIn AnalyticsUnderstanding of influencer marketing, UGC, or paid social campaignsHands-on experience with a DSLR or mobile camera for video / photo content What You'll GetReal-world experience in content strategy and executionOpportunity to build your portfolio with impactful campaignsA fast-paced, creative, and supportive team cultureFreedom to experiment and build your portfolioCareer growth opportunities within a forward-thinking teamExposure to both education + tech industry dynamicsIf you're a social-savvy creative who's ready to take charge and grow with us—apply now!
Send your resume + portfolio (if any) and a short note about why you’re excited to join Edelytics at prikshit.thukral@edelytics.com