Category Marketing Manager, IN Apparel, IN Apparel

This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Description

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

• The successful candidate for this high impact role should :
• Own all key traffic drivers for the category / line of business, and work as a category advocate with central traffic teams.
• Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• Audit traffic funnel and provide weekly / monthly insights on gaps to topline goal.
• Present to senior management externally and internally.
• Drive customer lifecycle management activities including customer acquisition, retention to drive growth

11,Do planning for category marketing P0 metrics and budget

Meet business goals while ensuring a top-notch customer experience.

Basic Qualifications

Preferred Qualifications

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https : / / amazon.jobs / content / en / how-we-hire / accommodations for more information. If the country / region you're applying in isn't listed, please contact your Recruiting Partner.

Skills Required

Performance Marketing, Salesforce, Push Notifications, Social Media, Search, Tableau, Marketo, Excel, Crm